Homescapes computer4/9/2023 ![]() This initiative will give indie free-to-play devs access to tech, tools, and will supply a user acquisition budget that many indies just can’t afford on their own. Unity have recognised that a lot of indie games just go unseen in the crowded marketplace that is the app stores so they’re working to fix it. We don’t have some big grand comment to make about this, it’s just really positive and nice news for the mobile indie scene. Unity launches a support program for free-to-play indies If that happens it could be a huge shakeup of standard procedure for a lot of studios. This decision by the ASA (Advertising Standards Association) could be first of many against advertising in the mobile game space. A hypercasual game lives and dies on how many people it can get to download it, and broad appeal – if not representative – ads are one way to do that. We’ve spoken about how mobile game ads – and especially ads in the hypercasual space – are sometimes designed to be misleading because of the pressure on them to maintain high user acquisition rates. ![]() Homescapes and Gardenscapes ads banned for being misleading Hello and welcome to the Admix news roundup! A curated mix of big news, small news, and our news – and why you should care!
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